The McKenzie SewOn team was approached by Dutch Bros. Coffee to create a fall apparel line. They provided a hand full of images that represented the feel of what they wanted the line to communicate.
We took those images and developed the Dutch Funk theme.
Creative / Art Direction: Brandon Waite
Concept Consultation: Michael McCormick, Joel Halberg, Zoe Skordahl
Shirt Designs: Scott Adams, Alex Fleiner, Brandon Waite, Nevan Doyle
Photography: Breanna Farner