McKenzie SewOn Rebrand
       
     
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McKenzie SewOn Rebrand
       
     
McKenzie SewOn Rebrand

McKenzie SewOn is a screenprint, embroidery, and creative servcies company that has been in business for almost 30 years. Although their specialty is promoting other companies brands, they never gave much thought to their own.

In the beginning of 2015 they decided it was time they revamped their brand and collateral. I was charged with leading the rebranding team and developing the new look and feel. 

The challenge was to create a logo that was multi-dimensional, meaning that it would be strong standing by itself, as well as work well in the background as the company promoted the products and stories of their clients. They wanted to have a icon that would be utilized by itself as well as a with a wordmark. Considering the amount of name and logo changes that the company has gone through in it’s history, we wanted to create a mark that would last.

Creative / Art Direction: Brandon Waite
Concept Consultation: Mike McCormick, Joel Halberg, John Schaufler, Demi Ruffatto
Design Concepts & Consultations: Rob Boyer, Tyler Briggs, Janelle Frazier
Videography: Brandon Waite

LogoMockup_1.jpg
       
     
LogoMockup_2.jpg
       
     
LogoMockup_3Icon.jpg
       
     
       
     
BC_Front.jpg
       
     
BC_Back.jpg
       
     
BusStop_Ad_Ninkasi.jpg
       
     
BusStop_Ad_UOgirl.jpg
       
     
Car_Mockup.jpg
       
     
T-Shirt-Mockup.jpg
       
     
Tag_Mock-up.jpg
       
     
Colors.jpg
       
     
Type_Primary.jpg
       
     
Type_Secondary.jpg